Mid-weight Product Designer in London | Specialising in UX/UI & Digital Experiences
I’m a multi-hyphenate designer specialising in product design, branding, and creative direction. With over 4.5 years of experience, I’ve led successful projects across diverse industries, delivering user-centric digital solutions that drive results. Whether rebranding a global platform or creating innovative design systems, I excel in crafting seamless, impactful experiences that elevate brands.
years of experience in end-to-end product design
projects delivered in the last 3 years
client accounts through House Of Five and freelance
I’ve worked with and companies I’ve worked at:
.png){kind=logo}
.png)
<aside>
https://media.licdn.com/dms/image/v2/D5603AQFtyWndsftvew/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1727296977201?e=1733356800&v=beta&t=0nb3uzqdFlJvglhwK-h2mBr98J_cpb97GZavbk3b0PQ
User Experience Researcher | Mercator Digital | HMRCUser Experience Researcher Sofia worked with Petra on the same team.
I had the pleasure of working with Petra at VMLY&R on the FORD Europe account, where we were part of the same product team. From the very beginning, Petra stood out as someone who was always eager to dive in and lend a hand. Whether it was assisting with research sessions or helping analyse findings, Petra was consistently supportive and proactive.
What I truly admire about Petra is her passion for her work. She consistently goes above and beyond to ensure that deadlines are met, and her commitment to delivering quality results is unmatched. Petra doesn’t just tick boxes or meet minimum requirements—she ensures that what she delivers aligns with both business and user needs.
One of Petra's standout qualities is her ability to design from a holistic perspective. While business goals are important, Petra always keeps the user's needs at the forefront, advocating for their voice throughout the design process. It’s a refreshing approach, especially in a field where aesthetics sometimes overshadows usability and what users need.
On a personal level, Petra is a breath of fresh air. She takes the time to build genuine relationships with everyone, making them feel welcome and valued. Her drive and work ethic are inspiring—she’s always pushing herself to learn more. Petra is without a doubt one of the most hardworking and inspirational people I’ve had the chance to collaborate with. I would jump at the opportunity to work with her again and wholeheartedly recommend her.
</aside>
<aside>
https://media.licdn.com/dms/image/v2/D4D03AQF4aUkcxBg2hg/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1719939432877?e=1733356800&v=beta&t=Xg8xXE7zQafft9wUyqEe_4-0vd3N1hFXkDqTOIWnJYc
Visionary brand strategist translating data-based and thought-provoking insights to powerful content across sectors
Rebecca worked with Petra on the same team.
Working with Petra is such a joy! She is visionary and excels at turning creative, abstract ideas into reality. As my co-founder, Petra’s strength in stakeholder communications and project management ensures smooth, aligned projects.
Her talent in web design brings complex ideas to life with ease, and her agility helps her navigate fast-paced environments while consistently exceeding expectations. Petra is truly invaluable as a product and brand designer AND as a project manager.
</aside>
<aside>
https://media.licdn.com/dms/image/v2/C4E03AQHlQzzNR-HvVg/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1606241881411?e=1734566400&v=beta&t=pD9J-e00ZiHkEFHFOL2hXLXYor-h3I8NiHNZtuMXxiw
Senior Associate, Digital & Web at Preqin
Yasmeen worked with Petra on the same team.
While at Preqin, Petra was a collaborative, skilled and hardworking designer whom I learnt a lot from about product design fundamentals. Ultimately Petra is a great source of knowledge and expertise, always sourcing creative and innovative solutions with core UX principles at the fore. Beyond technical skills, Petra is a pleasure to work with across multiple departments and is fondly missed by many in the company!
</aside>
<aside>
https://media.licdn.com/dms/image/v2/C5603AQGRylcpcuq9GA/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1593445253475?e=1733356800&v=beta&t=hvh0T0En4mTI_ddePGG-Hh7vNOmU34_CxA_ylsCbXEA
Founder of Two Point-0 and host of the Failing to Succeed podcast
Louise managed Petra directly.
I worked with Petra at VMLY&R on the Ford.com site and highly recommend working with her. She’s very professional, always comes with a different point of view, doesn’t settle for average and is constantly pushing for quality.
I’ve also worked with her on branding for my companies product and what she’s delivered is second to none. Proactive, nails the brief every time and is an absolute pleasure to work with.
</aside>
<aside>
https://media.licdn.com/dms/image/v2/D4D03AQGA8hH7INdV1g/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1724432382711?e=1734566400&v=beta&t=70CGRM3vfLt5jiIKxvtxcim50-BXOy2ZDzorSQrYQPU
UX/UI Designer | Master of Arts in Graphic Branding and Identity
Deisy worked with Petra but on different teams.
Working with Petra is like a breath of fresh air. Petra is filled with great insights, creative ideas and her skills continue to expand each and every day. She’s a joy to work with, always bringing the right energy to the table!
</aside>