Petra Rabely
Mid-weight Product Designer in London | Specialising in UX/UI & Digital Experiences
Petra Rabely_CV.pdf
Contact
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Education
BA Journalism and Communication Studies
University of Vienna, Vienna, Austria
2014-2018
Volunteer Experience
Volunteer Networking Facilitator
FemTech Collective
Managing and organising the free monthly networking event FemTech Formation; working closely with the comms team and community/membership outreach team to grow FemTech Collective globally.
Organising and hosting FemTech Collective's first ever in-person meeting in London
May 2021-Dec 2021
Languages
Languages
Interests
- boxing
- running
- books
- languages
- hiking
- documentaries
- podcasts
- spin
- music
- escape rooms
About me
I’m a multi-hyphenate designer specialising in product design, branding, and creative direction. With over 4.5 years of experience, I’ve led successful projects across diverse industries, delivering user-centric digital solutions that drive results. Whether rebranding a global platform or creating innovative design systems, I excel in crafting seamless, impactful experiences that elevate brands.
Skills
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Work History
Apr 2022-Present
Founder & Designer
**House Of Five Studio | London**
Leading the operations, branding, and project management for a diverse range of clients, delivering innovative solutions that exceeded client expectations. I oversee the complete lifecycle of projects, from conceptualisation to execution, managing cross - functional teams and freelancers.
- Successfully expanded the studio's portfolio with projects for international clients such as Amazonik Cacao and LECTORIA.
- Delivered client projects on time and within scope, improving satisfaction and retention, resulting in over 10% revenue increase in the last .
- Cross-functional and cross-team management of the agency and all our client projects.
Mar 2022-Jun 2023
Mid-Weight Product Designer
**Preqin | London**
Mid-weight product designer responsible for leading the design and rebrand of the Preqin public website, ensuring a cohesive and user-friendly experience across all digital platforms.
- Led the full rebrand and implementation of the Preqin public website, improving user engagement and interaction.
- Developed a modular web design system, streamlining development processes and enhancing the overall user experience.
- Overlooked and assisted in shipping all designs.
Aug 2021-Mar 2022
Mid-Weight Product Designer
**VMLY&R for Ford Europe | London**
UX/UI leading e-commerce projects on the Ford EU platform, focusing on enhancing user journeys and optimising conversion rates.
- Designed and implemented a new chatbot feature across the Ford EU platform, improving customer support interactions and reducing internal customer service strain.
- Spearheaded the 'Save Basket' journey redesign, leading to improved cart retention and a smoother customer experience.
- Led all user research and testing for the 'save basket' and 'chatbot', and overlooking and assisting in shipping all designs.
Jul 2020-Mar 2022
Freelance Digital Product Designer
Self-employed | London
Worked with clients across fintech, femtech, and e-commerce sectors, delivering bespoke UX/UI designs for responsive web and mobile applications.
- Designed an intuitive user experience for Adapt's study planner app, contributing to increased user retention and positive feedback.
- Delivered successful digital solutions for clients such as RedCloud and TU Vienna, tailoring projects to industry-specific needs.
Jun 2020-Jul 2021
Design & Content Lead
**The Lowdown | London**
The Lowdown’s design lead and editor & illustrator of ‘The Sunday Stories - My Contraceptive Journey’.
- Designed the ‘Pill Switcher’ app, providing users with a seamless contraceptive tracking experience.
- Developed a new digital product for storytelling, enabling users to share their contraceptive experiences through an intuitive interface.
Standout Projects
LECTORIA