Mid-weight Product Designer in London | Specialising in UX/UI & Digital Experiences
I’m a multi-hyphenate designer specialising in product design, branding, and creative direction. With over 4.5 years of experience, I’ve led successful projects across diverse industries, delivering user-centric digital solutions that drive results. Whether rebranding a global platform or creating innovative design systems, I excel in crafting seamless, impactful experiences that elevate brands.
years of experience in end-to-end product design
projects delivered in the last 3 years
client accounts through House Of Five and freelance
I’ve worked with and companies I’ve worked at:
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User Experience Researcher | Mercator Digital | HMRCUser Experience Researcher Sofia worked with Petra on the same team.
I had the pleasure of working with Petra at VMLY&R on the FORD Europe account, where we were part of the same product team. From the very beginning, Petra stood out as someone who was always eager to dive in and lend a hand. Whether it was assisting with research sessions or helping analyse findings, Petra was consistently supportive and proactive.
What I truly admire about Petra is her passion for her work. She consistently goes above and beyond to ensure that deadlines are met, and her commitment to delivering quality results is unmatched. Petra doesn’t just tick boxes or meet minimum requirements—she ensures that what she delivers aligns with both business and user needs.
One of Petra's standout qualities is her ability to design from a holistic perspective. While business goals are important, Petra always keeps the user's needs at the forefront, advocating for their voice throughout the design process. It’s a refreshing approach, especially in a field where aesthetics sometimes overshadows usability and what users need.
On a personal level, Petra is a breath of fresh air. She takes the time to build genuine relationships with everyone, making them feel welcome and valued. Her drive and work ethic are inspiring—she’s always pushing herself to learn more. Petra is without a doubt one of the most hardworking and inspirational people I’ve had the chance to collaborate with. I would jump at the opportunity to work with her again and wholeheartedly recommend her.
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