Clue is a female health app for tracking periods and ovulation, designed to track and predict periods, cycle patterns, fertility, and menstrual health.
This Berlin-based company's product has millions of users and 71k ratings (at the time of the case study / 2021) on the app store.
Growing the user base - growing the amount of collected data - contributing to the advances in global health research.
To identify the problem, I scanned Clue's user reviews from the last six months in the app store. The reoccurring pain point is the tracking and the lack of options within this feature.
The current design of Clue's main feature, the tracking, is lacking more flexibility in categories that have a wide range of possibilities. The app also lacks options in multiple categories as well as a navigation bar for easier use.
Users using the Clue app to track (and predict) their cycle, need more options and a more diverse tracking feature.